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Our Mission

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Our mission at Kitchen Concepts is to eliminate customer confusion about keeping butter on the counter. It's a scientific fact that butter can be kept at room temperature for up to three weeks, both salted and unsalted regardless of the brand.

 

Butterie's inventor, Joelle Mertzel, created a flip-top butter dish designed to be kept on the counter. As part of a company-wide initiative to educate Americans that butter does not require refrigeration, Kitchen Concepts is changing food culture and paving the way for Americans to enjoy soft, spreadable butter anytime. 

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