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Our Mission


Our mission at Kitchen Concepts is to eliminate customer confusion about keeping butter on the counter, and to educate America that butter does not require refrigeration.


We’ve worked with Michelson Laboratories Inc, an FDA-approved food safety lab, to conduct shelf life studies on butter and determined butter can be safely kept at room temperature for three weeks without spoiling. This applies to a plethora of butter brands, both salted and unsalted.


Having soft butter is such a joy. It’s easier to bake with, it’s easier to spread, and it tastes better at room temperature. There is nothing more frustrating than ripping your toast while trying to use a cold, hard stick of butter.

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