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Get to know us


Welcome to Kitchen Concepts!

We are a small, woman-owned business that aspires to make great products that make people happy and life easier. 


Joelle Mertzel started Kitchen Concepts in 2016 from her garage in Northridge, CA. In just a few years, her “one-woman-show” grew to a thriving business with several employees, amazing customers, and a warehouse full of products. 


Today, you can find our products in Lowes, Bed Bath & Beyond, on the Home Shopping Network, and in hundreds of kitchen and gift stores across the country. Kitchen Concepts is member of the International Housewares Association and the Better Business Bureau.


We are steadfast in our commitment to always deliver innovative products and exceptional customer service. We are humbled by our success and extraordinarily grateful for every customer and every sale. 

Our Flagship Products

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The world's only one-piece butter dish 

with an attached, flip-top lid

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The world's only flexible, silicone,

100% shatterproof LED

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 Attachable knife with a collapsible handle that works with virtually all tub containers.

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